A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

9 Things To Look For When Choosing A Home Based Business

Learning how to choose the Best Home Based Business for yourself can be a daunting and confusing venture when you don’t know what to look for. With so many out there to choose from, the possibilities are virtually endless! Here are 9 things that you should consider before taking the plunge into becoming a Home Based Business Owner.

1. The first thing that you will want to consider is the track record of the company you are looking at. What is their history and reputation? A good place to find this out online is Citizencorps.com. They list the top home based businesses and give you a pretty good idea of how that company performs. Check them out.

2. The second thing that you want to look for in a company is great Sponsorship. You will want to seek out someone in that company WHO IS A LEADER AND IS CAPABLE OF TRAINING YOU. In order to be successful, you will need to have someone who is willing to share their knowledge with you so that you can bring value to your team. Ask questions and feel out the person you are considering to sponsor you. Follow your intuition.

3. You will definitely want to know about their Compensation Plan. Investigate what their product is all about and find out how much you will earn in the sale of that product. Also determine if there is a “No Pass Up” zone. What this means is that YOU benefit 100% off of your first sale and not your sponsor. Most MLM companies “pass up” your first sale to your sponsor. This is something I know you definitely don’t want so be wary of this.

4. Find a company that has a 100% Money Back Guarantee. In choosing a Home Based Business, make sure that the product reflects something that you strongly believe in or value. You don’t want to represent something that you are not passionately connected to.

5. You will want to choose a company that offers continual training from the top earners in the Network Marketing Industry. Are you going to continue to grow once you join or just throw your money away?

6. Be inquisitive and find out if they are going to give you access to some of the best kept secrets in the industry? Are they willing to take you to the top also?

7. Investigate if they have a SYSTEM IN PLACE that will allow you to leverage the internet and grow your business. Will they provide you with your own #800 number? Does the business come with LANDING PAGES and a COMPLETE SET OF AUTO RESPONDERS?

8. Make sure that you align yourself with a community of LIKE MINDED INDIVIDUALS who can support you and make you a part of their networking family. Having a great community that really cares about you makes all the difference.

9. Finally, a great Home Based Business will not tell you to CHASE FAMILY AND FRIENDS! It should be teaching you how to GENERATE LEADS on a continual basis, and help YOU to become a leader.

These are the 9 things to look for or consider when choosing a Home Based Business. Good luck on your search and welcome to the world of online business ownership!

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.